Romelu Lukaku finally completed a move away from Manchester United on deadline day.
The Belgian was widely expected to go to Serie A but while it initially looked like Juventus would be the destination, it eventually turned out to be Internazionale.
The £74m deal very nearly recouped the amount United paid Everton for the forward in 2017 - just £1m short.
But despite that, it's hardly what United were hoping for when they signed Lukaku from Everton.
Here we are, just two years later, and the most expensive centre-forward in English football history has gone elsewhere - and United haven't even signed a replacement.
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They appear to believe that simply not having him around - and having the cash in the bank - is preferable to having Lukaku this season.
And Gary Neville thinks that might be because of a culture shift at Old Trafford.
There are a few seemingly unsettled players at United right now and it may well be that the club wants rid of that kind of attitude.
But as Neville points out, it can't all happen at once.
"I think there are three or four players at Old Trafford who have higher levels of quality that in a perfect world, Ole would probably like them all out at once," Neville told ESPN.
"But actually, if they left it would weaken the team that badly it'd mean that they wouldn't challenge for the Champions League. I think what Ole has to do is to get rid of one at a time. I think it's a clever transition out of what has been a poor transfer strategy for the last four or five years.
"You can't get out of it in one year, it's going to take two or three years of good culture and tone, in terms of what they're doing, to get out of what they've done. You can't lose Lukaku, [Paul] Pogba, [Anthony] Martial all in one - you'd be absolutely decimated.
"The dressing room would be shot to pieces. You could maybe lose them over a period of two or three years if they wanted to leave."
So, no more superstars - back to the Sir Alex Ferguson way.
Is this the right path for United? If so, this may only be year one of a long-term plan.News Now - Sport News