Cristiano Ronaldo is arguably the biggest and most marketable name in world football.
Since bursting onto the scene at Manchester United in 2003, the Portuguese has been made the face of huge brands like Nike, Samsung and Tag Heuer.
Other companies that Ronaldo has worked with include Castrol, Emporio Armani, Herbalife, EA Sports and even KFC, while he has his own underwear brand called 'CR7'.
Ronaldo's most lucrative sponsorship deal is with Nike, who tied him down to a one-of-a-kind lifetime contract worth €1bn in 2016.
Add that to the huge wages he's been paid down the years at United, Real Madrid and now Juventus and you get the idea that Ronaldo isn't struggling for money.
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He's always looking for new ways to boost his profile, though, and his latest sponsorship deal is a weird one to say the least.
It was announced on Friday that Ronaldo has teamed up with Singapore-based shopping platform Shopee, with the 34-year-old saying in a statement:
"I am proud to be Shopee's brand ambassador as we share the same ambition to be the best in our fields.
"I am always improving my game for my fans and my team, just as Shopee innovates to benefit their users in this region.
"I am excited by this partnership, and I look forward to creating more special moments for my fans together with Shopee."
Shopee have now released their advert with Ronaldo as the star and it's absolutely bizarre. Check it out below.
Oh Cristiano, what have you done...
The start of the advert is pretty good as Ronaldo scores a free-kick and performs his trademark 'Sii' celebration, but from there it goes downhill.
From Ronaldo saying "Shopee" to the referee with a big grin on his face to dancing to 'Baby Shark' alongside four other blokes, it's just cringey to watch.News Now - Sport News