Juve sold 520,000 Ronaldo jerseys within 24 hours of his transfer being made official, according to The Guardian.
At a cost of $120 for the jersey, that’s $62.4 million in total revenue.
Then there’s the increase in attendances and, of course, on-field success. Ronaldo helped the Old Lady win an eighth-straight Serie A title in his first season at the club.
And Juventus have grown significantly on social media in the year since Ronaldo’s move.
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The Italian giants boasted 10 million followers on Instagram before they signed the Portugal international.
As of today, that number stands at 31.1 million followers.
That’s an increase of more than 20 million and now means that Juventus have more followers on Instagram than Manchester United.
The Red Devils, who have been on a download slump for a few years now, have 31 million followers.
Ronaldo himself has a colossal 131 million fans. He’s the most-followed athlete on social media.
Juventus’ following may also have increased as a result of their busy summer transfer window, in which they signed some popular, established stars.
Gianluigi Buffon (8.1m followers), Matthijs de Ligt (3.8m Instagram followers) and Aaron Ramsey (3.6m followers) all joined the club.
But the Old Lady’s following pales in comparison to that of Real Madrid’s, who are the popular club on Instagram.
Los Blancos boast 77.6m followers, closely followed by Barcelona (76.4m).
Paris Saint-Germain complete the top five.
Top five most popular clubs on Instagram
1. Real Madrid – 77.6m followers
2. Barcelona – 76.4m
3. Juventus – 31.1m
4. Manchester United – 31m
5. PSG – 23.8m