Bray Wyatt continues to capture the minds of WWE fans on a weekly basis, and it seems like there's a tug-of-war for his services going forward.

Wyatt has not been used much in an in-ring capacity so far since his return, with the company making him a special attraction of-sorts.

His live appearances have been more frequent recently though as he builds up to his first Universal Championship match as 'The Fiend'.

Despite only taking part in one match since his comeback, Wyatt will face Seth Rollins for his title inside Hell In A Cell on October 6, providing the Kingslayer defeats Rey Mysterio on Raw this coming Monday.

From a storyline standpoint there's perhaps others that are more deserving of a shot, but WWE look like they're trying to capitalise on Wyatt's immense popularity, with The Fiend getting a lot of people talking.

It's not just fans that have been engrossed in his change of character though.

According to WrestleVotes, executives at FOX, who will be broadcasting SmackDown Live as of next Friday, are really high on Wyatt and his alter-ego, and really want him on the blue brand.

The current signs though indicate that he will be staying on Raw, with Executive Director of the red brand Paul Heyman a huge factor into how he is being currently presented.

Considering he's being booked like an absolute monster currently, it would be surprising if he didn't walk out of Hell In A Cell as the champion - and that would cement his place on Raw ahead of the upcoming WWE Draft anyway.

And with FOX more than likely securing the likes of Brock Lesnar and Becky Lynch for SmackDown if you're taking a recently-released photoshoot at face value, they will have enough star power on the brand without Wyatt.

Whichever brand Wyatt ends up on, change is coming to WWE one way or another, and the new era will begin this Monday on Raw.