Arsene Wenger says he would never follow the lead of Manchester City and Chelsea by paying extortionate transfer fees for new players.
Chelsea splashed an incredible £75 million to capture Fernando Torres and David Luiz on deadline day, while City added Edin Dzeko to their ranks in early January for £27 million.
Liverpool announced themselves as potentially big players in the transfer window under their new ownership after smashing their transfer record to bring Andy Carroll to Anfield, as well as spending £23 million on Luis Suarez.
Wenger, however, continues to be shrewd in his investments at Arsenal, and would never shell out £35 million, like Liverpool did for Carroll.
"If you look at our transfer record, we have never spent more than £15m - that gives you the answer," said the Arsenal boss.
"We are in the market always because if a good opportunity comes up we will always take it, but we are not in a desperate situation."
Arsenal have always been renowned for their development of youth and that mentality is unlikely to change under the stewardship of Wenger.
The Gunners are reportedly ready to add to their famed Academy in the summer by swooping for two Barcelona teenagers.
Sergi Samper and Ballester Pol - both currently part of Barca's renowned Cantera youth set up - are understood to be in the sights of Arsenal who are planning to make their interest known in the summer.
Samper - who has been compared to Arsenal captain, Cesc Fabregas - has yet to pen a professional contract with the Catalan club the Gunners are reportedly confident they can tie up deals for him and his team-mate.