For the first time ever, WWE and All Elite Wrestling went head-to-head on U.S. television last night, as Tony Khan's promotion debuted their weekly show Dynamite on TNT.
NXT already had a head-start of going live and two hours by two weeks, but it was the first time that Triple H was able to showcase the full 120 minutes on the USA Network, and he pulled out all the stops to make sure it was NXT that people were talking about.
Whilst AEW kicked off their debut show with Cody Rhodes against Sammy Guevara, the NXT Championship was on the line to start their show, with Adam Cole defending against Matt Riddle.
A hard-hitting match saw Cole retain, using the cast protecting his fractured wrist to down the former UFC fighter, then hitting the Last Shot to come out victorious.
What happened next though shocked everyone inside Full Sail and proved that Triple H wasn't messing around when it came to the Wednesday Night Wars.
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Not seen since his SummerSlam defeat to Bray Wyatt, Finn Balor appeared in NXT for the first time since 2016, with a fresh new haircut and a big old smile.
The Irishman only needed to say seven words to make the Full Sail crowd go ballistic, as he said to Cole: 'As of now - Finn Balor is NXT'.
Aside from his initial Universal Championship victory at the 2016 edition of SummerSlam, Balor hasn't had perhaps the amount of chances at a world title that were maybe expected when he debuted with such fan-fare.
He took some time off after the most recent SummerSlam, but he's now back and is the big name that NXT may need to keep a few more viewers around in the fight against AEW.
Balor may not be the only main roster star who comes to NXT, as there's several who aren't really being used who could make an impact on Wednesday nights.
You think of the likes of Asuka - barely seen on SmackDown nowadays - who could bolster NXT's women's division, and many, many more.
It's clear to see though that NXT is not a demotion now - Balor's arrival has solidified itself as WWE's third brand.News Now - Sport News