Women's Sports: Adidas by Stella McCartney debuts first ever Post-Mastectomy Sports Bra

FRANCE-ECONOMY-ENVIRONMENT-LVMH

Designed by Stella McCartney, Adidas unveiled a post-operative sports bra in honour of Breast Cancer Awareness Month this October. The innovation represents the power and beauty of overcoming breast cancer and the motivation to get back into training.

Former undefeated British boxing champion and breast cancer survivor, Michele Aboro fronts the campaign which is inspired to empower survivors. 

Backing the new product, Michele praised its wealth of comfort by commenting, “I wear the Post-Mastectomy Sports Bra every time I train - it is comfortable and supportive and has helped me build back my confidence to get back into the game."

The Adidas by Stella McCartney Post-Mastectomy Sports Bra carefully fuses Stella’s signature sleek design with Adidas’ technology. Adidas teamed up with bra expert and consultant Monica Harrington, who has worked closely with women who have had mastectomy surgery, to ensure that the performance bra uniquely caters to the needs of recovering patients.

The features of the post-operative bra include a front zip closure which is tailored for women with restricted movement post-mastectomy and front pockets with removable pads to keep prosthetics in place during workouts. Seams cleverly placed around the arms to reduce irritation to areas of the skin prone to sensitivity due to surgical scarring and adjustable straps for support.

Pushing the boundaries in women’s sportswear, Adidas and Stella McCartney created history with the first-ever Post-Mastectomy Sports Bra and it’s a cause very personal to Stella who lost her mother to breast cancer in 1998.

Stella commented, “this bra allows us to support recovering patients through the next phase of their journey, and hopefully give them the confidence to get back into training. It has a cool and modern look that will help motivate the wearer, as well as assuring them, they are not the odd one out in the gym."  

Stella McCartney debuts News Now - Sport News