Dame Heather Rabbatts has launched a new Women's Sports Group with media-rights consultant David Kogan OBE, a programme aiming to create more opportunities through enhancing and empowering women's sport.
The group hopes to increase the profile of women's sport, driving support allowing audiences to grow and attract more investment.
Dame Heather Rabbatts who is currently as the Chair of strategic communications for Vero Communications, calls this a "pivotal moment in women's sport.
"With rapidly rising participation, attendance and viewing audiences, it's a crucial time to elevate women's sport to the next level and advance gender balance across the industry."
This group will continue Rabbatts' fight for equal rights as she has previously worked with FIFA's Anti-Discrimination Taskforce and was the Football Association's first female non-executive Director and Board member.
David Kogan, Rabbatts partner on the programme, is the Co-Founder of Reel Enterprises and comes from a media consultancy background.
Women's sports group will be working alongside Vero Communications, one of the leading strategic communications consultancies. They have experience helping build the profile of women's sports and are currently working with Australia's Football Federation for their 2023 Fifa Women's World Cup bid.
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David Kogan argues that in terms of media rights women's sports is underdeveloped and says: "The Women's Sports Group will focus on establishing women's sport as its own economic driver by selling rights on a standalone basis and ensuring women's sport gets the platform it needs and rightfully deserves."
More information about Women's Sports Group can be found on their website www.womenssportsgroup.comNews Now - Sport News