Women's sports: StubHub and TIME'S UP partner together to fight for female athletes equal pay

Korea Republic v United States - USWNT Victory Tour

StubHub have announced their support towards TIME'S UP Foundation and the U.S. Women's football team's fight for equal pay.

StubHub - a ticket exchange company - plans to donate $1 per order up to $100,000 for all sporting events purchased on their website in October. 

The U.S. Women's National Soccer Team have been actively fighting for equal pay to their male counterparts. In 2016, they sued the U.S. Soccer Federation for gender discrimination, and their 2019 World Cup win has highlighted the importance of the topic.

"The pay gap costs the average woman about half a million dollars – and Black, Latina and Native women lose about a million dollars – over the course of their career."

StubHub is concerned with equal pay for women both on and of the pitch. The president of StubHub, Sukhinder Singh Cassidy said: "We are proud to support the Time's Up, Pay Up campaign during 'Sportober, the busiest month in sports' and help draw further attention to the issue. We urge our fellow fans to join us in the fight to close the gender pay gap."

The TIME'S UP Foundation campaigns for a "safe, fair and dignified work for women of all kinds."

Rebecca Goldman, Interim CEO of TIME'S UP, recognises the fight for equal pay will not happen overnight but hopes that with the collaborative effort of advocates and policymakers a change in the pay gap will take place.

Talks on equal pay for female athletes continue, in light of Steph Houghton's recent comment that female football teams shouldn't get equal pay until they start regularly selling out stadiums and get more people to attend games.

Steph's argument highlights the overriding factor of women's engagement with the sport as both viewers and participants. Football still has that stigma of being a masculine sport and deconstructing this would perhaps tackle participation problems. 

Korea Republic v United States - USWNT Victory Tour

StubHub's donation is a move in the right direction for encouraging women to demand fairer pay and hopefully will provide an evident change in the pay gap between men and women.

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