In a press conference that took place in Las Vegas on Friday, WWE confirmed that two huge matches with cross-over appeal would be taking place at the end of October.
At Crown Jewel on October 31 in Riyadh, Saudi Arabia, the lineal heavyweight champion of the boxing world - Tyson Fury - will compete in his first wrestling match against Braun Strowman.
And not only that, former UFC star Cain Velasquez will step into a WWE ring for the first time as well, where he will take on Brock Lesnar - the man he defeated inside the Octagon nine years ago.
Velasquez has actually signed a multi-year, full-time deal to link-up with WWE, signalling the end of his MMA career.
Fury though will be involved in a one-off match, presumably to increase his profile in the United States as he builds towards a rematch with Deontay Wilder in 2020.
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There's always a chance though that the cut he received in his September clash with Otto Wallin could re-open against Strowman though, and if that happened his second bout with Wilder would almost certainly be pushed back.
One man who wasn't a fan of the histrionics at the press conference and on Raw last week was huge boxing promoter Eddie Hearn, who labelled it 'embarrassing' - but he can see why Fury is doing it.
"It’s great innit. I watched the press conference, it was the most embarrassing thing I’ve ever seen, but it’s massive exposure," Hearn told Kugan Cassius of IFL TV, per Metro.
"Listen, he’s nicking a few quid, he’s going out there, why not?
‘It’s going to be good for his profile worldwide, and like I say he’s getting a few quid.
"Have you seen the video when they were hitting each other? I was like [puts head in hands cringing]. Bit of good fun."
Fury's WWE appearance wasn't ever going to appeal to everyone, but it's obvious why he's agreed to participate.
It's already created a huge buzz in the news and on social media - now all we have to see is how he gets on in his debut in a couple of weeks time against the Monster Among Men.News Now - Sport News