Barry Hearn praises Tyson Fury's WWE stint; despite it being 'rehearsed nonsense'

Tyson Fury

Tyson Fury's decision to give the world of sports entertainment a crack is certainly splitting opinion between fellow sports people and fans alike.

The lineal heavyweight champion of the boxing world has decided to step into the squared circle in order to boost his profile in the United States, as he builds towards a huge rematch with Deontay Wilder.

He was always going to be paid handsomely for his services, especially when it was revealed that he would be competing in the Kingdom of Saudi Arabia.

But earlier this week the apparent figures came out, and Fury is supposedly banking £12 million for just one match in the Middle East - astonishing if true.

Fury has been making headlines for his crossover in the UK, and the numbers don't lie on YouTube - he's pulling in the views for WWE - but the live crowds in the U.S. haven't exactly been going head-over-heels for him.

Tyson Fury will face Braun Strowman at Crown Jewel

When it's all said and done though, Fury's brief stint in WWE will be seen as good business from all involved, and there's a chance he may be back for more in the future.

Despite not being under his promotion, boxing mogul Barry Hearn has admired Fury's decision to step out of his comfort zone, although he's risked the wrath of wrestling fans everywhere with his comments.

"He’s doing a good job on self-publicity," Hearn told talkSPORT.

“Tyson Fury has a big problem in terms of - not enough people know him in America.

“He’s looking for the big payday obviously against Deontay Wilder.

Barry Hearn's words concerning Tyson Fury's WWE run will probably anger wrestling fans

“He needs a higher profile to make that attractive and he’s doing what he does best.

It is a bit of a circus, of course it is, it’s a rehearsed nonsense, but this is the world we’re in.

“Today’s world commercially, I hate to say this because I love sport, it’s probably more important to be famous than good. That’s the social media world we’re living in.

“What Tyson Fury’s doing in a funny old way is making himself famous.

“It is a bit cringey I know, but bless him he needs the profile.

“If you dress up like he’s dressing up or go on WWE or whatever and slap a few people around, it’s hilarious to start with, then it’s a bit cringey.

“But in the American market more people probably know him from that than any of the fights he’s had so far in America.”

No doubt Hearn will anger the fans who don't like wrestling being mocked, but the promoter side of Hearn obviously can see the benefits that the Gypsy King will get from his WWE run.

In just two weeks the whole world will get to see what kind of skills Fury has in the wrestling ring as opposed to the boxing ring, and there may be more eyes on the product than normal because of the reputation that he possesses.

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