WWE seem to have a real problem of booking strong babyfaces - because fans seem to start turning on them after a couple of months.
In the mid 2000s, John Cena's long reign as WWE Champion started off with everyone loving him, but over time nobody could defeat him, and sections of the WWE Universe promptly started shifting their feelings towards him.
In more recent years, the rise of Roman Reigns to the top of the card has caused more harm than good.
Once The Shield had broken up, Reigns was positioned as the man that was going to become the top babyface out of the three, and his Royal Rumble win six months later wasn't that well received by fans - and neither was the huge push he got going forward.
And the latest top babyface to feel the wrath of the fans is Seth Rollins.
There was much relief at WrestleMania when Rollins dethroned Brock Lesnar, and for the most part the crowd enjoys what the Kingslayer does.
But his new feud with Bray Wyatt has seen fans split down the middle, with Wyatt and 'The Fiend' becoming arguably the most popular act on the roster right now.
The reaction to the ending of Hell In A Cell was damning. Not only was there a non-finish, but Rollins was booed after he constantly hit the Stomp on The Fiend and brutalised him with weapons.
And this week on Raw, Rollins was booed yet again after he burnt down the Firefly Fun House - not the reaction that WWE would want Monday night's top good guy to be getting.
Despite the increasing negative reactions towards Rollins, Dave Meltzer stated on Wrestling Observer Radio - per WrestleTalk - that WWE have 'no plans' to turn Rollins heel in the near future.
Some will have preferred his post-Shield run as a snivelling, coward-like bad guy who worked with Triple H and The Authority, but Vince McMahon looks to be keeping him as a good guy for now.
It may end up being the wrong move considering he's going to continue to work with Wyatt at least until Crown Jewel at the end of the month, but the fans may end up coming back onside with Seth if he plays his cards right.News Now - Sport News