The top 10 teams with the most lucrative kit sponsorship deals in world football


Liverpool have won a court battle against New Balance that will allow them to search for a new kit manufacturer next year. 

The ruling means that the European champions only have to stay with their current sponsors if they can match a bid made by any other rival. 

Nike are said to have already offered a five-year deal, worth £30 million annually, which is actually less than the £45 million New Balance currently pay Liverpool every year.

However, the Reds are said to be more interested in the brand exposure that Nike would bring over their competitors and would be willing to take the financial hit. 

It's quite well known that Real Madrid have the most lucrative shirt sponsorship deal in the world, but just how do they compare to Liverpool and some of their other rivals?

Check out the list below, which ranks the current top 10 clubs with the biggest sponsorship deals, broken down by kit manufacturer and main sponsor: 

10) Juventus - €93m per year (€51m from Adidas, €42m from Jeep)
9) Liverpool - €98.5m per year (€52.1m from New Balance, €46.3m from Standard Chartered)
8) Arsenal - €104.2m per year (€57.9 from Adidas, €46.3 from Emirates) 
7) Bayern Munich - €106m per year (€66m from Adidas, €40m from T-Mobile)
6) Chelsea - €115.8m per year (€69.5m from Nike, €46.3m from Yokohama)
5) Manchester City - €127.4m per year (€75.3m from Puma, €52.1m from Etihad)
4) Paris Saint-Germain - €135m per year (€75m from Nike, €60m from Accor Live Limitless)
3) Barcelona - €160m per year (€105m from Nike, €55m from Rakuten)
2) Manchester United - €161m per year (€86.9m from Adidas, €74.1m from Chevrolet)
1) Real Madrid - €190m per year (€120m from Adidas, €70m from Emirates)  

Should Liverpool take the deal that Nike have put on the table, it will see them fall out of the list of top 10 most lucrative deals, by quite some margin. 

Liverpool could be sponsored by Nike next season

But, pairing with the American brand could pay off for Jurgen Klopp's side in the long term. 

News Now - Sport News