For an athlete performing at the highest calibre, Dina Asher-Smith continues to demonstrate that winning is a way of life as she stars in Nike and Off-White's latest campaign.
The forces of sportswear giants Nike and Virgil Abloh's Off-White continue their longstanding partnership to release a second "Athlete In Progress" collection.
This new women's line follows on from their popular release earlier this year with Olympian and activist Caster Semenya fronting the campaign.
"Athlete In Progress" draws inspiration from the intensity of the sport and style of track and field athletes, each having a different story to tell.
In the campaign, Britain's fastest woman discusses the joys of being a Londoner and promotes the mental and physical wellbeing of young women.
Asher-Smith juxtaposes her glittery eyeshadow with the strength and confidence she gains from the sport proving that women can and should express their raw power and femininity.
"There are not so many places that allow me to be so unapologetically myself," she said.
The collection includes several pieces in yellow such as crop tops and leggings with a single lace detailing at the waist. Lightweight outerwear with the signature Off-White and Nike logo.
Additionally, the collection features pieces in a black white and yellow tie-dye effect and a tonal black technical vest-meets-backpack.
In Doha, Asher-Smith became the first British woman to win gold over the 200m. Away from the track, her work with Nike and Off-White, having featured in their runway show last year demonstrates that she continues to win off track.
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