Juventus won't be licensed in Football Manager 2020 after Konami's exclusive partnership

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Football Manager 2020 won’t feature Juventus as they are known due to the Serie A club’s exclusive partnership with Konami.

Back in July, Konami, which produces Pro Evolution Soccer, announced a three-year partnership with the reigning Italian champions.

This caused difficulties for EA Sports, who had to rebrand Juventus for their FIFA 20 game, and the same is the case with Football Manager 2020.

According to Calcio e Finanza, the Bianconeri will be called ‘Zebra’ in the Sports Interactive game, which is released on November 19 on PC.

‘Zebra’ is, of course, a reference to Juventus’ famous black and white stripes.

In FIFA 20, the Old Lady are called ‘Piemonte Calcio’.

EA Sports had to design alternative kits, crest and stadium for Juventus.

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And the deal with Konami hurt EA. Their value plummeted by £660 million in the hours after the partnership was confirmed, per CNBC.

The deal doesn’t affect Juventus players’ real names and likenesses, though. So Cristiano Ronaldo will still be called Cristiano Ronaldo in FM 2020.

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Konami’s Jonas Lygaard spoke of his delight after the Juventus partnership was confirmed.

“Our comprehensive partnership with Juventus FC, one of the greatest teams in the world, is a clear statement of intent for eFootball PES 2020 - the only console game where you can play as the Italian giants,” he said.

“With eFootball PES, playing is believing and we’re proud to have Juventus FC believe in us and our exciting future together.”

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Juventus’ Chief Revenue Officer Giorgio Ricci says the deal will allow Konami to identify with a younger audience.

“We are particularly proud of the partnership signed with Konami,” he said.

“This agreement sees two global football and entertainment icons, PES and Juventus partnering together for the next three years, and it will allow us to easier identify with our younger fans, as well as increase our appeal to both sports fans and those of e-sports.”

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