Jose Mourinho has an almighty job on his hands to win over the Tottenham fans.
The Portuguese's appointment was confirmed this morning after the immensely popular Mauricio Pochettino was sacked last night.
A serial winner, or an anti-football dinosaur whose methods are no longer effective in the Premier League? Well, Spurs are about to find out.
It cost Daniel Levy £12.5million to relieve Pochettino of his duties.
The chairman had better keep the coffers open too, now that he has a big spender at the helm.
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Under Pochettino, the Lilywhites had a net spend of £109.3million. Compare that to Manchester City (£343.8m) and Liverpool (£244.5m) over the past five years and you get a glimpse into why despite some glorious moments, his reign has ultimately ended without silverware.
The game is about so much more than trophies, of course, and Pochettino's brand of football will be sorely missed.
That brings us to his successor. The most positive way of looking at it is that Mourinho brings with him a pragmatism that Tottenham have perhaps lacked in recent years.
Whatever you think of him, he remains one of the most successful managers in history and he's about to sit in the dugout at the Tottenham Hotspur stadium.
His stock could rise pretty quickly with a win against West Ham on Saturday and it seems Mourinho will relish Spurs' London rivalries - especially against Arsenal.
During the Arsene Wenger era, the former Chelsea and Manchester United boss went head-to-head with the Gunners on so many occasions and unleashed plenty of insults against them along the way.
Spurs fans have been sharing a video of the 56-year-old belittling Arsenal over the years, which is certainly one way to endear himself to them.
"They like to cry. That’s tradition". Maybe, somewhere deep down, Mourinho is a Tottenham man after all.
While at Chelsea, he once responded to jibes about his 'boring' football with the following.
“You know, I think boring is 10 years without a title. That's very boring. You support a club and you're waiting, waiting, waiting for so many years without a Premier League title, I think that's very boring.”
One shudders to think what he thinks of a club not winning the league since 1961.
Later, after his United side were beaten 2-0 by Arsenal, he told a press conference:
“The Arsenal fans, they are happy. I’m happy for them. It’s the first time I leave Highbury or the Emirates and they are happy. I left Highbury, they were crying. I left Emirates, they were crying. They were walking the street with their head low.
“So finally today they sing, they wave their scarves. It’s nice for them, it’s nice for them."
He also joked about the Emirates pitch being so "amazing" it "creates a desire to go on the floor".
And who can forget the time he called Wenger a "specialist in failure"?
Of course, it's only a matter of weeks since it looked like he could take over from Unai Emery at the Emirates. Isn't football strange?News Now - Sport News