Eddie Hearn has come out in defence of the pay-per-view price for the much-anticipated rematch between Andy Ruiz and Anthony Joshua.
Ruiz stunned the boxing world when he stopped Joshua in Madison Square Garden, New York in June to strip him of the WBA, IBF, WBO and IBO titles.
After the seventh-round technical knockout, a rematch was soon confirmed, further delaying any possible fights between Joshua and either Deontay Wilder or Tyson Fury.
Joshua and Ruiz will square off again on December 7 in Saudi Arabia as AJ bids to win his belts back and avoid further embarrassment.
"Not my decision, I'm governed by Sky's decisions on that. Sometimes they consult me, sometimes it [just] gets done.
"It's a freak event in that it's one of the biggest heavyweight fights of all time. The last one was £9.95.
"No pricing ever means this is the future. I don't believe you will see pay-per-views at £24.95 again, unless it's the fight of the century."
Hearn then moved to dismiss that the price was based on a comparison with the recent fight between KSI and Logan Paul.
"Neither of the prices are the foundation price, the price that is [the] standard pay-per-view price.
"They [Sky] came back and said this is one of the biggest heavyweight fights of all time, it's going to be £24.95.
Listen to Hearn talking about the PPV price from 8:40.
"So despite people thinking that I own Sky, I don't dictate the price of their subscriptions or pay-per-view.
"I understand the decision because of the size of the fight, you know obviously I end up getting the stick for it which is just part of the game, I understand that as well."
Hearn also confirmed that Dillian Whyte is set to be added to the undercard for the fight next month.News Now - Sport News