KSI and Logan Paul's rematch flopped in terms of UK pay-per-view buys

  • Alex Batt
KSI VS. Logan Paul 2

There is no doubting that KSI vs Logan Paul brought new eyes to the world of boxing, and there is no doubting that it made worldwide news as they swapped YouTube for professional fighting.

However, the number of pay-per-view buys in the UK have recently emerged, and it's safe to say it tanked.

According to Broadcasters' Audience Research Board, BARB, only 216,000 people purchased the fight, as per World Boxing News, and that is despite it being half the price of a usual PPV.

Sky Sports Box Office usually charges £19.99 for a fight, but on this occasion, Eddie Hearn and co. decided to charge a mere £9.95, but considering they were asking people to pay to watch two non-boxers, you can understand why the buys in the UK were so small.

KSI and Logan Paul both made their names on YouTube. They have both gained millions upon millions of subscribers on that platform, but that simply didn't correlate to the boxing ring, which may make Hearn re-think plans to dive into that market again in the future.

There's no doubting the hype for the fight was huge, and there's no doubting that plenty of people watched the press conferences and all the content leading up to the November 9 encounter, but when they were asked to pay for it, they simply opted against it.

The fight did go down as a professional one and KSI legit now has a 1-0 record in the world of boxing, but the standard of fighting was quite frankly rubbish.

The two swung wildly throughout, and Paul was even docked two points for punching KSI when he was already grounded. The lack of knowledge to the rules made a farce of the event.

KSI VS. Logan Paul 2

To put things into perspective, KSI and Logan Paul's fight got less buys than the heavily criticised bout of David Haye vs Audley Harrison.

Back in 2010, the two Brits shared the ring inside the MEN Arena in Manchester, and it's safe to say it was a total disaster for Hearn, who was venturing into the paying platform for the first time.

Unsurprisingly, the fight was the catalyst for PPV ending for almost two years in the UK.

Despite the low numbers on the UK front, the fight did massive numbers on DAZN, but after seeing just how badly it did on PPV, Hearn may have to opt out promoting such a spectacle again in the future.

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