Women's Sports: Adidas' latest SS20 collection aims to inspire the athlete in all women

Adidas Women

Adidas launched the campaign of its all-new women's collection aimed to inspire and celebrate the different ways women define sport.

At the forefront of the campaign are numerous women, each with diverse stories on what their version of sport is and how they choose to play. The campaign features a crop of exceptional women such as world champion skier Mikaela Shiffrin, body yoga expert Jessamyn Stanley, dancer Nadya Okamoto and marathon runner Jada Sezer. 

Aimee Arana, the General Manager of Global Training at Adidas said, "women today are redefining what sport means to them, from dance, skiing, aerial yoga to skateboarding, women are doing it all."

"Movement is a sport and it is about getting out and enjoying what sport can do for your body and mind. This collection was made for them. We are inviting women to get out there and play their way," she added.

In this collection, Adidas crafted versatile pieces to match the various types of movements in all its forms. Key features from the collection include the new 'Ultimate Bra' which offers high support for all types of sport and the 'Believe This 2.0' Tights offering a secure fit.

Adidas continues to commit to creating products that are inclusive by incorporating pieces that range from a variety of sizes, making it accessible for all women.

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