Newcastle United are looking to turn a new leaf in the 2020s.
The Magpies started the last decade in the Championship, later spending 2016/17 in the second tier too, and have inconsistently yo-yoed around the Premier League ever since.
Sure, there have been highlights such as the 2011/12 season under Alan Pardew, but we can safely assume that the Toon Army will be hoping for improvements in the new decade.
However, the year didn't start in the desired fashion as Steve Bruce's men were thrashed 3-0 by Leicester City at St. James' Park.
That result made it three consecutive league defeats and drawing 1-1 with League One Rochdale, sparking an unwanted replay, did little to remedy the situation.
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Newcastle's 2020 calendar
And things are even going poorly for Newcastle off the pitch.
That's because the club have made headlines for, of all things, their official 2020 desktop calendar and to say they've made a meal of the merchandise would be quite the understatement.
Bafflingly, Ayoze Perez has been chosen as the player for January, meaning that Newcastle fans celebrating the New Year will have been greeted with a player who left SIX months ago.
Salomon Rondon has also been inexplicably included despite only playing on loan at Newcastle and the same can be said of Kenedy, who returned to Chelsea as long ago as May, 2019.
Not only that, but the calendar is littered with photographs of the club's old kits and there's even an image with an opposition fan blatantly swearing at the Newcastle players.
According to the Telegraph, Newcastle 'deeply regret' the release of the product and have launched an internal investigation to ensure similar mistakes are never made.
It's worth noting that the official wall calendar is of a much higher quality, but the desktop blunder seems attributable to the fact another company, Danilo, was behind its creation.
The South Korean company strangely demanded that Newcastle send images for the calendar by the end of June, although that still doesn't explain the inclusion of Kenedy.
It's not the first marketing gaffe that has befallen Newcastle recently after supporters pointed out that Manchester United shorts were inexplicably being sold on their club website.
A revised version of the calendar will surely be on the horizon and Bruce will have to ensure that he can organise the Newcastle team far better than they organise their own merchandise.News Now - Sport News