BT Sport bought the rights to Champions League football in 2015, taking Europe’s elite competition away from terrestrial TV.
Previously, ITV had shared the rights with Sky Sports and games alternated between the two.
BT have exclusively shown the Champions League from 2015, however, meaning that you simply can’t watch it legally without a subscription.
That’s set to continue, too, as BT recently spent £1.2bn to keep the rights to the Champions League, as well as the Europa League and UEFA’s new competition, the Europa Conference League.
But BT reportedly spent more than they hoped and there’s now potential for a sale of some rights to offset the costs.
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And that’s something The Times claim ITV hope to take advantage of.
They say that ITV are in talks with BT to take over a portion of the rights, putting the Champions League back on terrestrial TV.
BT do have the right to sell on games to other broadcasters, merely having to decide whether they’d prefer the monopoly or not.
The two companies have already struck a recent deal, with EE – a company owned by BT – agreeing to carry BritBox, an on-demand service by ITV and the BBC.
Could they strike up another deal, then? It’s safe to say that the fans would be massively in favour of it.
Many have simply given up on watching the Champions League, rather than paying for yet another subscription to watch football.
But this would allow people to watch the cream of European football for free, as has been called for ever since BT bought up all the rights back in 2015.
Fingers crossed the two can strike a deal then.