A top athlete putting their name to a product is commonplace in this day and age.
Stars will endorse a wide range of items from sporting equipment to clothing to fragrances - and much more in between.
Tyson Fury, however, has revealed that he intends to launch a product far removed from the normal fare that fans are used to seeing on the shelves.
Fury (29-0-1, 20 KOs) is currently preparing to once again challenge Deontay Wilder (42-0-1, 41 KOs) for the WBC heavyweight championship at the MGM Grand in Las Vegas on February 22.
The clash is a rematch of the pair's drawn December 2018 bout, in which Fury astonishingly climbed off the canvas having been heavily felled by Wilder in the 12th round to deny the American victory.
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The "Gypsy King" was recognised for his unbelievable powers of recovery by The Ring - who awarded him their "Comeback of the Year" award. This time around, Wilder's championship is the only prize that Fury has any interest in - and the 31-year-old has detailed a few changes in his pre-fight preparation that he believes will help him to victory next month.
“I’m doing a lot of things I didn’t before," Fury stated, per talkSPORT, at the Los Angeles press conference ahead of the fight.
“I’m eating five/six meals a day, drinking eight litres of water. If it’s gonna give me an edge, I’m willing to try it."
Fury's new routine does not simply revolve around nutrition, though. The lineal heavyweight champion is also a keen believer in the need for him to maintain high testosterone levels.
“I’m masturbating seven times a day to keep my testosterone pumping...I've gotta to keep active and the testosterone flowing for the fight...Don’t want the levels to go down...I’m feeling good, so it must be working. I’m not gonna change it."
Rarely one to miss a promotional opportunity, Fury cheekily insisted that he intends to launch his own product to capitalise on the notoriety of his newly-adopted regime.
I seriously am bringing out my own lotion though. It’s called ‘Tyson’s W**k Lotion’...It’s gonna be a bestseller because everything I put my name to goes to number one baby.
Fury did enjoy great success over the festive period following the release of his autobiography and even featured on a Christmas album released by pop star Robbie Williams.
It might be a stretch to believe that his self-titled lotion will actually be released - but if anyone can make it happen then that man is Tyson Fury!