Super Nintendo World set for Universal Orlando's new theme park


Universal Orlando has confirmed that Mario and his Nintendo friends will be jumping their way into its Epic Universal Theme Park in Florida with the introduction of Super Nintendo World.

This new addition to one of the world’s most sought after tourist destinations will allow visitors to live through and embrace their wildest Super Mario fantasies.

This news was released following an investor call for Comcast, Universal’s parent company, early Thursday morning.

The executives have described this new venture as ‘fourth gate’ – with the initial three being Volcano Bay water park, Universal Studios Florida and Islands Adventure.

When speaking to Forbes, the executives at Comcast revealed: “Nintendo, based on our research, is the biggest potential driver in attendance you can have in terms of intellectual properties.

“It’s up there with Harry Potter, and in some of our parks, HP [Harry Potter] drives incremental attendance of 2 million people,” they added.

An addition to the park that had long been rumoured as a land coming to this new Epic Universe, which was initially announced by Universal in August of 2019.

There were promises made at the time that the park would create 14,000 jobs and double its total theme park acreage.

The Nintendo Universe is not something exclusive just to Universal Florida, as it will also be debuting in Japan later this summer.

Some further details announced at the press event on January 14 was the inclusion of a smartphone app and park wristbands known as ‘Power Up Band’ that will ‘make you feel like you’re part of the game world’.

Chief creative officer of Universal Creative Thierry Coup, when speaking at the event, said: “Think of Super Nintendo World as a life-size, living video game where you become one of the characters. You're not just playing the game; you're living the game, you're living the adventure."

Universal Parks and Resorts CEO Tom Williams also confirmed last year that the park would feature two rides at launch. A Super Mario Kart experience and another attraction called Yoshi’s Adventure which will join the castles for Bowser and Peach as part of phase one for the park.

An official launch date is yet to be announced, but Super Nintendo World is expected to open ‘before the summer Olympics at Universal Studios Japan in Osaka’.

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