Concept designs for Chelsea’s 2020/21 kits with ‘Three’ shirt sponsor look brilliant


Chelsea fans were infuriated when the club recently announced ‘Three signings at once’.

Teased into believing the Blues had pulled off a triple swoop in the final week of the January transfer window, it’s no wonder they were let down by the actual meaning of the announcement.

Instead of three new players, UK telecommunications company Three was on Friday unveiled as the official Chelsea shirt sponsor for the next - you guessed it - three years.

But the humour of the play on words was lost on the Stamford Bridge faithful, many of whom are keen to further their chances of finishing in the top four this season.

As an additional concern, many fans are struggling to come to terms with a giant number three being the centrepiece of their club kits until 2023.

Three’s logo has featured on the Republic of Ireland national team shirt since 2010 and, in truth, something doesn’t look quite right about it.

We won’t know if Chelsea can do a better job of it until an official strip is released, but in the meantime, you’re sure to come across plenty of concept designs in months to come.

Twitter user ‘The King of Stamford Bridge’ has attempted to weave the Three symbol into prospective home, away and third kits for the 2020/21 season - and they look very sharp.

Take a look at them below…


After seeing these mock-ups, some Chelsea fans appear to be warming to the idea of Three replacing Yokohama.

Although, not everyone is convinced - particularly with the notion of the Blues taking to the pitch in a red third kit…

It will be intriguing to see whether Chelsea opt for a similarly minimalist approach in the final design.

As smart as they look, such an approach would be a notable diversion from the current home shirt, which is cleverly inspired by the Stamford Bridge architecture.

Either way, Chelsea owe some decent kits to their fans next season after revealing their new shirt sponsor in such cringeworthy fashion.

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