Women's Sport: Barcelona Women sign deal with fashion brand Naulover

For the next two and a half seasons, Barcelona Women’s football team will wear Catalan fashion brand Naulover during all away trips in the league, Champions League, Copa de la Reina, and Cup finals.

This is the first time the Spanish women’s side has had a sponsor for off-field clothing, reflecting the growth of the women’s game. Both the players and the coaching staff are expected to wear Naulover clothing as part of the collaboration. 

Since the professionalisation of Barça women’s first team in 2015, the club has gone on to successfully claim four Primavera Division titles and have won six Copa de la Reina tournaments. They also reached the finals in the Champions League last year and currently sit at the top of the 2019/20 Primavera Division table.

Maria Teixdor, FC Barcelona director and Head of Barça Women said in a statement: “We are proud to welcome Naulover as a partner of Barça Women. We are particularly excited to partner with a brand that is recognised for its quality and excellence and start a new path together that will allow us to continue consolidating the club’s commitment to women’s sport. 

It is also the first street clothing sponsor for our women’s first team, and therefore represents a new step to bringing women’s sport on par with men’s sport,” she said.

CEO of Naulover Carme Noguera, echoed Maria’s sentiments as she stated: “Being a pioneer in this alliance and sharing this experience with FC Barcelona is a very enriching challenge for us.”

This historic partnership will not only benefit the club – but will also draw more brands into investing in the women’s game, helping to develop the profile of women’s sport.

News Now - Sport News