The NBA is pulling out all the stops this All-Star weekend in its mission to expand global reach as they broadcast to 215 countries and territories in 47 languages.
With a record-breaking 19 international players from 15 countries, the 2020 All-Star weekend tips off tonight in Chicago with the Rising Stars Game at 9 p.m. ET. Sunday night’s All-Star Game at 8 p.m. ET will feature starters Giannis Antetokounmpo, Luka Dončić, Joel Embiid, and Pascal Siakam headline a record eight international All-Stars.
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The broadcast will reach fans in 215 countries and territories on their televisions, computers, tablets, and mobiles and will feature behind-the-scenes coverage and interviews throughout. This is an important step as the NBA continues to pursue a more globally-inclusive approach.
The NBA Rising Stars Game will showcase the best young talent from both the US and around the world with a record four Canadian players in this year’s roster. The World Team features three former Basketball Without Borders (BWB) Global campaigners: RJ Barrett (New York Knicks; Canada; BWB Global 2017), Rui Hachimura (Washington Wizards; Japan; BWB Global 2016; first Japanese player to be named to a NBA Rising Stars roster) and Shai Gilgeous Alexander (LA Clippers; Canada; BWB Global 2016).
In addition to the All-Star Weekend highlights, the NBA and FIBA have joined forces to conduct the sixth annual Basketball Without Borders (BWB) Global Camp from Friday, Feb. 14 – Sunday, Feb. 16 at Quest Multisport. A selection of current and former NBA, WNBA and FIBA athletes, including Siakam, Davis Bertāns (Wizards; Latvia), Tacko Fall (Boston Celtics; Senegal), Cristiano Felicio (Chicago Bulls; Brazil) and 2017-18 NBA All-Rookie First Team member Lauri Markkanen (Bulls; Finland; BWB Europe 2014; BWB Global 2015), will coach the top 64 high school campers from 34 countries and regions across Africa, the Americas, Asia and Europe. Since its conception in 2001, 69 campers from the BWB program have been drafted into the NBA or signed as free agents.
Even the media presence at this weekend’s events will represent a wide diversity with press members from 54 countries and territories. They will be reporting to fans worldwide who can watch live streams of the All-Star Media Day presented by AT&T on Feb. 15 at 10 a.m. ET on mediaday.nba.com.
Ruffles will also present the 2020 NBA All-Star Celebrity Game tonight at 7 p.m. ET and will feature awarding-winning Puerto Rican recording artist Bad Bunny, Spanish-American chef, and humanitarian José Andrés, Nigerian-American recording artist Jidenna, German- and JapaneseAmerican gymnast, poet and activist Katelyn Ohashi, Bucks co-owner and Moroccan-American Marc Lasry, and 2K Sports marketing director and Indian-American Ronnie 2K.
The NBA will embody the very idea of globality this weekend as athletes from all corners of the world unite to play the sport they love and showcase their talent.