Deontay Wilder has gone from the WBC champion to an internet meme over the last week.
After suffering a stoppage defeat to Tyson Fury during their rematch on Saturday night, the heavy-hitting American shockingly cited his ring-walk costume as the reason for the loss. Seriously.
The 'Bronze Bomber' told Yahoo Sport: "I didn't have no legs from the beginning of the fight - in the third round, my legs were just shot all the way through.
"I was only able to put it on [for the first time] the night before, but I didn't think it was going to be that heavy.
"It weighed 40, 40-some pounds with the helmet and all the batteries. I wanted my tribute to be great for Black History Month. I wanted it to be good and I guess I put that before anything."
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Wilder blames ring-walk costume
It's not rocket science to establish why Wilder's comments have seen him lambasted on social media, especially when you consider how convincingly he was beaten.
To suggest he wasn't hurt by some brilliant offensive work from Fury is sheer lunacy and he'll need more than a wardrobe change to prepare himself for revenge in a trilogy fight.
But before Wilder gets anywhere near exercising a rematch clause, he'll have to deal with Eddie Hearn - Anthony Joshua's promoter - and his hilarious reaction to the farce.
Eddie Hearn's hilarious reaction
Hearn has similarly gained meme status in recent months, albeit for less embarrassing reasons, and didn't hold back during an interview with iFL TV on Tuesday evening.
The head of Matchroom Boxing amusingly guessed how Wilder reacted to the costume when he wore it in the dressing room and proceeded to pan his team as 'amateurs.'
You can check out the full clip down below:
Never change, Eddie. Never change.
GIVEMESPORT's Kobe Tong says
Just accept that you were beaten by the better man, Deontay.
I don't doubt that the costume was heavy and I don't doubt that it was fatiguing to wear during the ring-walk, but it was 273 pounds of Fury and not 40 pounds of material that knocked you out.
Wilder has showed his class on many occasions in his professional career, so it was a shame to see him taking the defeat so ungraciously and failing to give Fury the credit he deserves.
It was a similar scenario in December when Andy Ruiz Jr poo-pooed Joshua's victory over him in the rematch by citing how much he'd partied since becoming heavyweight champion.
Wilder remains one of the most dangerous fighters in the world, but after being so badly exposed against Fury, the blueprint for exploiting his technical flaws is there for everyone to see.
There are plenty of chinks in Wilder's armour... although he probably wished there was during the ring-walk.News Now - Sport News