Deontay Wilder's 'costume excuse' has dominated the narrative in the wake of the Bronze Bomber's first professional loss against Tyson Fury.
After the American was comprehensively beaten by the Gypsy King in Las Vegas by TKO in the seventh, Wilder declared that his performance had been hindered by his heavy ring-walk costume.
"I paid a severe price because my legs were how they were because of my uniform," Wilder said. "My uniform was way too heavy. It was 40-plus pounds. We had it on 10 or 15 minutes before we even walked out and then put the helmet on.
"That was extra weight, then the ring walk, then going up the stairs. It was like a real workout for my legs. When I took it off, I knew immediately that the game had changed."
It's an excuse that ranks among the most pathetic in boxing history and Wilder has been heavily (no pun intended) criticised by many in the boxing community for his bizarre outburst.
Fury himself has now responded to the allegations from the Bronze Bomber and the new WBC heavyweight champ has summed up the situation pretty darn well.
Speaking on This Morning, the Manchester-born fighter said: "He said he trains in a 45lbs weighted vest… It can never be the simple fact, 'I lost to the better guy.' It's always gotta be, 'Camp was wrong, it was the trainer's fault, it was my suit, it was my toe.'"
Nothing but the truth.
Wilder told Joe Rogan back in 2018 that he does indeed train with a 45lbs vest on, so why on earth would a costume weighing the same amount impact his performance on fight night?
You just know that the 'costume excuse' will feature a lot in the pre-fight press conferences ahead of the third meeting between the pair.
The bout is all set to take place in the MGM Grand Arena, Las Vegas on July 18th.
If Fury wants to really rile his opponent - which he has done consistently over the past few years - he will walk to the ring in exactly the same costume that Wilder wore on February 22.