Women's Sport: Sky Sports increases commitment to covering women's sport

Sky Sports are increasing their coverage of women’s sport, making it available to a wider audience and ensuring consistent 24-hour reporting across Sky Sports News.

The broadcaster will be making more of their women’s sports coverage available on their YouTube channel something they first started doing with netball coverage. Last year’s Netball World Cup saw a total of 550,000 people tune in across their platforms to watch the Roses in the semi-final. 

Sports that will be made available include women’s cricket, women’s major golf tournaments, WNBA and the Women’s Six Nations. Sky Sports hopes that this move will help reach new audiences who don’t have subscriptions currently.

The move means that their dedicated women’s sports news programme Sky Sportswomen will come off-air to make way for increased regular coverage across all their platforms.

Rob Webster, Sky Sports’ managing director, said: “Sky Sports has been a long-standing partner and champion of women’s sport and this is a natural next step to ensure that brand new audiences are able to connect with the drama and excitement created by the players and teams.”

He explained: “Sky Sports News will continue to be at the heart of this pledge and will ensure consistent 24-hour editorial coverage of women’s sport across both linear and digital platforms. The evolution will mean no longer grouping women’s sport collectively in a standalone programme each week, but instead ensuring it is represented across our output in our rolling 24-hour coverage.

“We appreciate the responsibility we have, we know the platforms we own help sports grow and prosper, this is an important step in the right direction for our all-round coverage of women’s sport.”

Georgina Faulkner, who is the head of multisport, said: “Sky Sports are investing in a 360 approach to covering women’s sport. The live streaming will bring fans closer to the action, the 24/7 rolling Sky Sports News coverage will keep fans constantly updated and our world-class digital production and storytelling will peel back the layers of women’s sport like never before.”

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