Tyson Fury is the new WBC and Ring Magazine heavyweight champion of the world.
The 'Gypsy King' has seen his star rise more than ever after becoming the first fighter to knock out Deontay Wilder, forcing a seventh-round stoppage during their fight in Las Vegas last month.
And ITV will certainly have been pleased with his performance, because it's given their captivating documentary on the lineal champion, named 'Tyson Fury: Gypsy King', even more exposure.
It's been fascinating to see how Fury has coped behind the scenes with returning to the sport after three years away suffering with mental health problems.
The fact Fury was able to overcome those trouble times, in which he rose to 28 stones, has made his triumphant return to world champion status all the more inspiring.
Fury's encounter with boxing fan
And new footage from the ITV documentary has shown that Fury is just as thoughtful when it comes to the mental health of others away from the bright lights of boxing.
That's because a brilliant video has emerged of Fury suspecting that a fan who came over to pose for a photo with him, Colby, was struggling with mental health problems.
After seeing Colby leave, Fury mused to the camera: "I tell you something now, that lad is here from Milton Keynes, probably his parents have split up; one lives down there, one lives up here.
Chasing after Colby
"So I would say, just by speaking to him for two seconds, that he suffers from mental health problems of some sort. Which brings me to speak to him..."
Fury then ran after the fan, calling his name and eventually stopped him for a more private chat where his suspicions were confirmed.
The champion boxer said: "Now from speaking to you for two seconds I thought that kid might be struggling with mental health problems of some sort."
Colby replied: "I went through a stage when I was depressed, it was hard for me growing up, my mum was a single parent."
Fury then added: "My parents split up and all that crap, whatever, it's not easy. My advice would be, if boxing is what you're into it, get into that and put some good energy into it."
You can check out the video of the exchange via the Mirror here.
Fury championing mental health awareness
After saying goodbye to Colby, Fury then addressed the camera: "That humbled me, this journey is bigger than boxing because i get the opportunity to do stuff like that and help people who are suffering.
"Maybe that conversation can help; to have an opportunity to help people and do good for the good, that's what drives me now."
A round of applause for the 'Gypsy King'.
Sport and its champions are and will always be inspiring, but Fury is worthy of extra praise for the example he's set in a time where talking about mental health is more important than ever.
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