If only eating McDonald's was a sport, right?
Well, for America's Joey Chestnut and the mad world of competitive eating, there's just as much needle in a trip to the golden arches as there is in more conventional sports and games.
Ok, maybe we won't go that far, but try telling somebody who motors through burgers and hotdogs for thrills that their pastime is sheer lunacy. Doesn't sound appealing, does it?
And Chestnut is a particularly formidable bloke when it comes to his penchant for eating, having recently set a world record that will have McDonalds regulars feeling queazy.
Chestnut has previously dominated Nathan's hot-dog eating contest (everyone's favourite sporting event, yeh?) with 12 titles and has since turned his attention to hamburgers.
New Big Mac world record
It's been a successful move, too, with Chestnut sensationally ploughing through 32 McDonald's Big Mac sandwiches in one sitting, which is 38 minutes apparently, back in early February.
Chestnut uploaded his feat to an eponymous YouTube channel and has already racked up 99,000 views for his indestructible oesophagus.
In the description, the American penned: "Since being a kid, I've dreamt about eating as many Big Macs as I could.
32 Big Macs in 38 minutes
"I remember being a little kid and they would sell two Big Macs for $4 and me and my grandpa would get four of them. I’d end up eating three. And this is bringing me back to being a kid.
"As the ultimate cheat day event, I ordered 32 Big Mac® sandwiches from Uber Eats and recorded the experience.
"I ate 32 Big Mac® in 38 minutes, 15 seconds. The meal is equivalent to 15.36 pounds and 18,016 calories. ’m still amazed at how good the Big Macs tasted."
You can check out the full video down below:
Chestnut's other eating feats
Outside of motoring through Big Macs, Chestnut also consumed 74 hot dogs in 10 minutes(!?) and 413 Hooters chicken wings in 12 hours to celebrate National Chicken Wings Day.
Our prayers go out to Chestnut and his stomach. We don't know whether to applaud or cry.