Women's Sport: Adidas team up with Goals4Girls to celebrate International Women's Day

ADIDAS x G4G

Goals4Girls (G4G) is a football development programme working with girls aged 11-16, set-up in 2013 by former footballer Francesca Brown. 

The programme works to break down social and personal barriers in sports and education in a bid to increase confidence and motivational levels while raising aspirations. 

G4G has today announced that they are teaming up with Adidas to celebrate International Women's Day

They're also working with online crowdfunding platform iFundWomen to raise funds for their mentorship schemes. 

G4G X ADIDAS

G4G will receive direct investment from Adidas that will go towards long-term development while continuing to work alongside IFW; who support, mentor and invest in women who 'reimagine' sport. 

CEO and Founder of G4G, Francesca Brown, saw her career cut short due to injury problems; leaving her feeling lost without playing football and struggling with her mental health. 

Since moving to London from Manchester, she is now renowned for supporting young women through the programme, and was even recognised at the Pride of Britain awards as a result of her work. 

"The sport and educational programme we provide through Goals4Girls is vital to raise aspirations and confidence of the young women we work with, providing the motivation and support they need to focus on mental health and wellbeing," said Fran. 

"We currently have 400 girls in our community, and through our partnership with Adidas we aim to raise money for the ongoing development of our mentoring programmes, reaching many more girls and helping break down the barriers accessing sport, whether it's because of cultural ideas, parents, mental health, period poverty, bullying or discrimination.

G4G X ADIDAS

G4G's gradual growth and development have resulted in a wealth of opportunities, including travelling to last year's Women's World Cup in France. 

Plenty of the young girls involved are reaping the rewards of such opportunities, including Year 10 student Rebecca Hunt: "Having time on a Tuesday means we can express ourselves more on the pitch. A lot of girls wanted to play football and didn’t feel like they could, because they didn’t feel comfortable playing with the boys. 

"We only have one day of training per week, and don’t get to play football in PE regularly so Tuesdays now means so much to us.”

Working with both Adidas and iFundWomen will help G4G continue to empower and develop young women, assisting them in all walks of life. 

To find out more, visit their website. 

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