Women's Lifestyle: Adidas partners with iFundWomen to support female entrepreneurs in the sports industry

To mark International Women’s Day, Adidas announced its partnership with iFundWomen to help support budding entrepreneurs that are shaping the future of the sports industry.

Earlier this year, nine women-led businesses from across the globe benefitted from a series of workshops in New York City led by tennis legend Billie Jean King and executives from Adidas and iFundWomen.

Also, as part of the partnership, all nine female entrepreneurs received financial backing for their businesses along with expert coaching from leading creators.

Speaking of the partnership, Alexa Andersen, Women’s Senior Director at Adidas said in a statement: “Together with iFundWomen, we want to help break down barriers for women entrepreneurs in the sports industry and co-create a more inclusive future for all.”

Throughout this month, Adidas and iFundWomen are aiming to support even more women by encouraging female entrepreneurs to join the program and benefit from financial support and business coaching.

The current crop of female founders backed by Adidas and iFundWomen are as follows:

Francesca Brown
London based founder of Goals4Girls, a program that fuses football and education to provide extensive support to young women and girls in sport.

Alex Taylor
Founder of Hoop York City, an inclusive basketball community in New York that provides women with safe spaces to play.

Kelly Bessis
With wellness and accessibility at the heart of the business, Bessis formed Dada – a boxing and fitness group based in Paris.

Susan Sullivan
To celebrate the power of the female athlete through documentary filmmaking, Sullivan founded the Women Sports Film Festival in San Francisco.

Marisa Hamamoto
Founder of Infinite Flow in Los Angeles, Hamamoto uses dance to inspire inclusion encouraging dancers with and without disabilities to join.

Hélène Guillaume
San Francisco based founder and CEO of WILD.AI, a fitness app that helps athletes reach their fitness potential.

Mariana Pajón
Founder of Pedaleando por un Sueño (Spanish for ‘Riding For A Dream), Pajón – the Colombian two-time Olympic gold medalist and BMX World Champion aims to empower young children through sports.

Jasmina Srna
Based in Berlin, Srna co-founded Safe-Hub, a social enterprise that combines sports and holistic education.

Brittany Edwards and Khiana Lowe
To encourage more diverse voices in creative industries, New York City founders Edwards and Lowe formed Incorp[HER]ated.

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