National Women’s Soccer League side Reign FC has revealed that, ahead of their eighth season in the division, that they are changing their club’s name to OL Reign.
Their new name comes as a result of being acquired by the OL Groups in December 2019. Seattle Reign FC was one of the founding members of the NWSL.
The OL Groups own one of Europe’s biggest clubs – Olympique Lyonnais – who current Reign winger Megan Rapinoe used to play for.
OL Reign CEO Bill Predmore said the following on the club’s new identity:
“The acquisition of Reign FC by OL Groupe brought together two organizations with the shared ambition to be the best in the world.
“Our new name symbolizes the aspirations of our collective organization. I believe the new name shows a deep respect and reverence for what our club and our supporters have built over the past seven years.
“At the same time, the new name provides an authentic connection to the traditions, ceremony, grandeur and spectacle of European football, while looking forward to a future fueled by our shared desire to bring greatness and glory to our city, to our region, and to our supporters.”
With the new name, comes a new badge – featuring the sacred animal associated with Lyon – a lion.
A representation of determination and strength, the lion is also a symbol of grit – which the side see as a core value of Lyon and one OL Reign will do too.
“Our investment in the Reign FC project includes our know-how, experience, culture and history,” said Jean-Michel Aulas, President of OL Groupe.
“The Lion must make its mark on the future of OL Reign while keeping the identity of the club and leveraging its many achievements and assets.
“Like Bill, I strongly believe in the inspiration given by this new badge, which combines our DNA to bring OL Reign to the pinnacle of the NWSL at a sporting and business level.”
The club will now be looking to add to their two NSWL Shield wins in 2014 and 2015 when they kick-off their 2020 campaign.