As more and more people are finding ways to stay active indoors amid the coronavirus crisis, Nike has lifted its fee, making it completely free to use its NTC premium service including both running and training club apps.
Although only available in the U.S., users benefit from a library of over 185 workouts, catering to all fitness levels. Nike's premium service also provides studio-style streaming videos, training plans, and expert advice from top trainers.
More recently, Nike added content specifically focused on mindset, movement, nutrition, recovery, and sleep as millions flock to the app in order to keep sport a daily habit.
In line with its most recent campaign, Nike is encouraging people to play inside. The brand wrote on its social media channels: "If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world".
Its new slogan and accompanied hashtags, "Play inside, play for the world," has inspired millions to spread the powerful message and share their home work-out videos all over social media, including athletes and trainers across the world.
Newly crowned Women's Footballer of The Year Lucy Bronze took to Instagram to share the message. She wrote: "Please stay at home. Swipe right - I'll be watching you."
While England international netball player Sasha Corbin followed it up with the caption: "What games are you playing indoors?? One world, one team".
The sportswear giants have also donated $15 million to help fight the pandemic.