Over the last three weeks, some of the biggest sporting stars have shared the way they are keeping fit throughout the lockdown and women football stars have done the same with the #WePlayStrong #TrainAtHome.
Together #WePlayStrong has launched a new content series, #TrainAtHome, in partnership with UEFA women's football sponsor Visa. The series gives fans an insight into how some of the biggest names in women's football have adapted their own lives, exercise routines and diets during this challenging period that the world finds itself in.
Working with the athletes, in addition to # WePlayStrong's core squad of content creators, stars including Beth Mead (Arsenal, England), Nadia Nadim (PSG, Denmark) and Nikita Parris (Lyon, England) will be sharing their personal workouts that can be followed by anyone at home. The stars will also be sharing recipe ideas, as well as a daily vlog where they show how they are keeping themselves entertained while staying safe at home.
With this launch, the #WePlayStrong team hope to change the perceptions of the women's game, supporting the growth of participation and generating revenues are at the heart of the women's football strategy.
Together #WePlayStrong were keen to create a series that is both entertaining and enabling not only for football players but also for fans of women's football. With live views of the content already surpassing 100k in the first couple of days, people certainly seem very keen to #TrainAtHome! Which is great for women's football during these uncertain times, where women's sport has taken a dip in investment and push because of COVID19 with some brands and publishers turning their backs on a movement that has had such a significant impact over the last year.
If you'd like to keep fit and healthy with #WePlayStrong, head to the Youtube channel every Sunday, Tuesday and Thursday – you'll already find tutorials from pro footballers Lisa Evans (Arsenal, Scotland), Laura Feiersinger (FFC Frankfurt, Austria) and Eunice Beckmann (FC Köln) to get you started. You can also check out additional series content from @WePlayStrong on Instagram.