The Undertaker's Boneyard Match against AJ Styles made history.
It headlined night one of WrestleMania 36 and took place away from the WWE Performance Center.
There was no ring and very little actual wrestling. Instead, the match was filmed in a cinematic style and ended when Undertaker buried his opponent.
The Boneyard bout was a real hit, with many calling it the highlight of WrestleMania and now, those fans who loved it so much can own a part of history.
WWE is selling dirt - yes, actual dirt - from the match.
"Undertaker put AJ Styles in the dirt at #WM36, winning the first-ever Boneyard Match," the description on WWE Shop reads.
"Get your piece of the action with the new #WrestleMania 36 Boneyard Edition Plaque with a capsule of dirt from the actual match!"
Check it out below:
So, how much will this dirt set you back? A rather ridiculous $74.99 - or £65.97.
Seriously, is anyone actually going to pay to own some dirt? Some die-hard fans will probably want to, perhaps.
But a majority have slammed WWE on social media for their latest product.
"A capsule of dirt. Are you for real? How low do you have to go to suggest people buy dirt during a f***ing pandemic? Wow," one wrote on Twitter.
Another added: "$75.00 for a picture and some dirt! Is Vince desperate for money?!"
While many weren't happy with WWE - and rightly so - lots of others saw the funny side and posted plenty of Jack Sparrow 'I've got a jar of dirt' memes in the replies.
Did we expect anything less? It was right there for the taking!
But let's not get distracted from the point of the story - WWE are actually trying to sell dirt to fans - that's a new low, surely?
- Vince McMahon's worrying backstage attitude
- The 30 greatest pro wrestlers of all-time ranked
- New WWE 2K game announced