Cast your minds back to the summer of 2017, all the talk surrounded a multi-sport duel with Floyd Mayweather facing off against Conor McGregor in one of the most historic fights of all-time.
In the lead up to that fight, there was an endless amount of promotion and press conferences where the pair would insult each other about anything and everything. On one of these occasions, McGregor donned a navy-tailored suit with the words "F*** you" splashed across the blazer and trousers.
After the suits unveiling, David August Heil, a close friend of McGregor, placed the stylish garments on the market for £5,000.
However, it appears the suit has now made the transition from press conferences to the front line, as the tailored suit has been adapted into medical masks for frontline workers dealing with the coronavirus.
On Heil's website, he said, "Fresh new David August Couture design. 20 more patterns in work now. Beautifully handcrafted, perfectly fitted, 3 ply thickness, removable filter, & washable."
It's being reported that the face masks are being acquired for an extraordinary sum, close to the region of £157m.
Heil also revealed that he will be gifting a total five of McGregor-styled masks to "hard-hit hospitals and clinics", to which they can later sell to raise funds.
Upon the announcement, McGregor himself found an element of amusement behind the medical masks, as he responded on social media by saying, "Hahaha need."
Within Hollywood circles, Heil is regarded as the 'go-to man' for your suiting needs.
The celebrity tailor has previously worked for the likes Kobe Bryant, Arnold Schwarzenegger, Will Smith and Sylvester Stallone, to name just a few.
Nevertheless, with every eye in the world eventually taking a peek at The Notorious' 'F*** you' suit, Heil's stock and reputation have certainly risen.
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