Cristiano Ronaldo tops the chart for highest-earning athlete on Instagram during lockdown


Cristiano Ronaldo kept his Instagram followers thoroughly entertained during lockdown with a series of posts.

From fitness routines to family snaps, the Juventus and Portugal star treated his 222 million followers to plenty of content.

Ronaldo is the most-followed person on the social media site in the world and so there’s some responsibility there to keep things fresh and regularly update his page.

And there are, of course, the sponsored posts, that make posting on Instagram a lucrative venture for the 35-year-old and sports stars.

Attain recently researched which athletes earned the most during lockdown and Ronaldo came out on top, followed by Lionel Messi and Neymar.

It’s estimated that every follower is worth £0.00313, with one million followers allowing them to command about £3,130 for a sponsored collaboration.

During the lockdown period of March 12 to May 14, Ronaldo, who had 219 million Instagram followers at the time of the survey, commanded an estimated £470,584 per sponsored post.

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Credit: Cristiano Ronaldo/Instagram

He made four during that time period, bringing his earnings to an estimated £1,882,336.

Messi, who had 151,000,000 followers at the time, was second, earning roughly £1.3million for his four sponsored posts.

Paris Saint-Germain’s Neymar collected a reported £1.2m.

Here’s the top 10:

1. Cristiano Ronaldo - £1,882,336

Followers: 219m, Earnings per post: £470,584, Sponsored posts: 4

2. Lionel Messi - £1,299,373

Followers: 151m, Earnings per post: £324,843, Sponsored posts: 4


3. Neymar - £1,192,211

Followers: 138m, Earnings per post: £298,053, Sponsored posts: 4

4. Shaquille O'Neal - £583,628

Followers: 17m, Earnings per post: £36,477, Sponsored posts: 16 

5. David Beckham - £405,359

Followers: 62.9m, Earnings per post: £135,120, Sponsored posts: 3


6. Virat Kohli - £379,294

Followers: 59m, Earnings per post: £126,431, Sponsored posts: 3

7. Zlatan Ibrahimovic - £184,413

Followers: 42.9m, Earnings per post: £92,206, Sponsored posts: 2

8. Dwyane Wade - £143,146

Followers: 16.6m, Earnings per post: £35,787, Sponsored posts: 4

9. Dani Alves - £133,694

Followers: 31.1m, Earnings per post: £66,847, Sponsored posts: 2


10. Anthony Joshua - £121,500

Followers: 11.3m, Earnings per post: £24,300, Sponsored posts: 5 

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