NFL franchise Washington Redskins have today announced that they will be dropping their controversial name and logo following a review.
This comes after years of campaigning from Native Americans who deem the name and appearance of the logo to be offensive.
The DC-based outfit released a statement on Twitter, commenting: "As part of this process, we want to keep our sponsors, fans and community apprised of our thinking as we go forward.
"Today, we are announcing we will be retiring the Redskins name and logo upon completion of this review,” they continued.
"Dan Snyder and Coach [Ron] Rivera are working closely to develop a new name and design approach that will enhance the standing of our proud, tradition rich franchise and inspire our sponsors, fans and community for the next 100 years."
Amid the Black Lives Matter movement, sponsors FedEx, Nike, Pepsi and Bank of America collectively called on Redskins’ owner Dan Snyder to rebrand the team.
The protests against systematic racism across the US has made it the perfect time for a name change, according to the statement.
"In light of recent events around our country and feedback from our community, the Washington Redskins are announcing the team will undergo a thorough review of the team's name.
"This review formalises the initial discussions the team has been having with the league in recent weeks.”
The three-time Super Bowl winners have vowed to still support those offended by the name, as head coach Ron Rivera added: “This issue is of personal importance to me and I look forward to working closely with Dan Snyder to make sure we continue the mission of honouring and supporting Native Americans and our Military.”
Talk amongst Washington fans on social media has seen a number of new names and logos proposed, with Washington Red Wolves being mentioned by one user.
The endangered animal is indigenous to the region and would use a logo similar to the iconic AS Roma badge of the eighties and nineties.News Now - Sport News