Leeds United are aiming high this summer.
After two impressive season under Marcelo Bielsa you can hardly blame them for feeling almost invincible.
Last term saw the Whites win the Championship by 10 points as they swept their rivals aside with ease.
But while last term was a relative breeze it doesn't mean anything going into the new campaign.
After all, plenty has changed in the 16 years since Leeds last graced the top flight.
If Bielsa's side are to prosper in the Premier League then it's almost certain that they'll need to strengthen this summer.
Plenty of positions have been touted as potential areas for improvement, but none more than the centre of defence.
Ben White is widely renowned as the club's number one transfer target, with Leeds reportedly having had two offers of £22million and £30million rejected.
Brighton are clearly determined to keep hold of their prized asset, and according to former Leeds man Noel Whelan, the Whites must ensure that they are not held to ransom.
Asked if a deal could be doubt, Whelan told Football Insider: "I think so.
“I think £30million would have been okay for a very good young player who I believe will play for England, but right now he is not the finished article.
“He’s done well in the Championship for Leeds United, he’s a fantastic football player, he ticks all the boxes for a modern centre-back – but he hasn’t been proven in the Premier League.
“I think £30million was a very good offer but that’s probably where you’ve got to draw the line considering you’ve got to bring in four to five players. Leeds can’t be putting all their money into one player. All in all, if it’s going up to £50million, we’ve got to walk away.”
GIVEMESPORT'S Phil Spencer says...
Leeds United fans must be growing frustrated of this pursuit.
Ben White is clearly a very talented player who looks destined for a career at the very top of the game.
However a player of such potential was never going to come cheap.
Brighton clearly want the defender to stay, and it seems like it will take an outrageous offer to convince them to sell.
For a player with no top flight experience the sums of money being discussed are absolutely massive.
Unless White hands in a transfer request, you've got to say that Leeds should perhaps be looking elsewhere as they target a defensive addition.
By paying a large sum they risk not being able to afford a different target - something which could be a problem as they look to avoid relegation.