Inter Milan fell short of their first European trophy in 10 years on Friday night.
There was good reason to think that the San Siro club were back on the road to silverware this week, but Sevilla's astonishing record in the Europa League remained a clear warning sign.
The Spanish side entered the 2020 climax having won Europe's secondary competition three times in five years as well as bagging the trophy twice on the bounce between 2005 and 2006.
Crazy first-half in Cologne
Nevertheless, facing Inter proved to be one of their most difficult tasks and there was no shortage of entertainment for the neutrals with a thrilling first-half eventually finishing 2-2.
Romelu Lukaku had given Inter the advantage within 10 minutes, converting from a penalty that he won, before Luuk de Jong replicated his semi-final heroics with a quick-fire equaliser.
Sevilla then took the lead when De Jong doubled his personal tally with a stunning, top corner header, only for Diego Godin to level the scores with a headed strike of his own.
Lukaku OG ends Inter dreams
Sadly, the second-half didn't quite compare to the first in terms of entertainment and events in Cologne quickly turned into 'The Lukaku Show', albeit for wholly unfortunate reasons.
First, the Inter striker missed a brilliant one-on-one chance to fire Inter back into the lead and secondly, he proceeded to gift Sevilla their winner after putting through his own net late on.
The former Manchester United striker provided the final touch on Diego Carlos's overhead kick, which was surely going wide, to propagate the climatic goal in a 3-2 win for Sevilla.
Were Juventus trolling Inter?
So, it was more heartbreak for Inter in spite of making great strides this season and it will come as no surprise that many individuals were basking in the schadenfreude of their dramatic defeat.
And you'd be forgiven for thinking that none other than Juventus Football Club were one such entity, going out of their way to give a congratulatory nod to Sevilla on Twitter for their triumph in Cologne.
The tweet unintentionally went viral, not because fans were overwhelmed by the show of respect, but because so many were convinced that Juventus were trolling their historic rivals.
Fans think Juventus meant it
One fan wrote: "Give the admin a pay rise!"
Another penned: "Payback time....Give that admin some pay raise and weekend bonuses."
A third posted: "Elite s***housery."
A fourth uploaded: "Love the shamelessness."
In fact, if you really want to fill your boots with thousands of fans being convinced that Juve were having a laugh, you can check out all the retweets here.
GIVEMESPORT's Kobe Tong says
Go on, call the fun police, but I've got some bad news for people who think Juventus are twisting the knife into their Italian rivals.
No, they're not jumping up and down celebrating Sevilla's victory and no, they're not raising two fingers to Conte for daring to manage Inter after leading them for three years.
They're just - dun, dun, dun - being nice...
If you're wondering why I'm so certain, it's because Juventus have something of a penchant for sending congratulatory tweets to clubs who have won major honours.
The Old Lady tweeted their respect to Liverpool just last year for lifting both the UEFA Super Cup and Champions League, while similarly acknowledging Lazio's victory in the Coppa Italia.
So, sure, Juve fans sharing the tweet can enjoy it as much as they like and frankly, they need a little bit of positivity, but the admin wasn't being the badass you thought they were being...
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- Match report: Sevilla 3-2 Inter Milan