Tottenham Hotspur are under real pressure to succeed this season.
Last year was disappointing by the club's usual standards as the North London side endured a mediocre season that saw them fall short of all expectations.
While a late rally saw them salvage Europa League football with a sixth place finish, it leaves plenty of work to be done.
While Jose Mourinho was in charge for much of the last campaign, he'll certainly be enjoying the process of this summer's rebuild.
Several additions have already been made with Premier League experience clearly a priority.
Those deals are for Pierre-Emile Hojbjerg, Joe Hart and Matt Doherty who are already settling into life at the club.
But Tottenham are far from done.
The addition of a striker to rival Harry Kane has been tipped as a priority this summer, with several names already linked.
One of those is Bournemouth's Callum Wilson.
The Cherries' frontman is seemingly available this summer after suffering relegation to the Championship last term.
Wilson would certainly fit the bill in terms of quality at Spurs, but according to Alasdair Gold of Football London, a deal could be tricky to pull off financially.
Speaking on his YouTube channel, Gold said: “I mean, you look at Callum Wilson, who I think would be perfect for them and I think he’d love to come to Spurs, but the issue there is the homegrown premium.
“Apparently Bournemouth are looking for £30m or so, Spurs are never going to pay that – absolutely not going to pay that; it’s just not going to happen.
“So, unless that becomes a more realistic figure, he won’t be coming to Tottenham.”
GIVEMESPORT'S Phil Spencer says...
This is a real shame for Tottenham Hotspur.
Callum Wilson is certainly the sort of player and personality that Jose Mourinho would like to bring in to bolster his squad.
With Harry Kane being such a key player, it's key that they find someone to provide support to him.
Unfortunately it seems that the deal just won't stack up financially.
The quoted price of £30million is a lot for a player who will largely be used as an impact sub, and therefore it makes sense that Spurs would look elsewhere.
Being honest, Wilson deserves to be a regular Premier League starter and so he may be selling himself short by making such a move anyway.
It'll be interesting to see where Wilson ends up, but it won't be at Tottenham.