Tottenham Hotspur are aiming to make up some lost ground this term.
After finishing in sixth place in the Premier League last season there's a real need to see improvement at the club this time around.
While Spurs will be in the Europa League, the focus has to be on qualifying for the Champions League this season.
After all, this is the only way that they will continue to grow and push towards the top of the game.
Jose Mourinho has been brought in to add a winning culture to the mix, and that's certainly something that he's looking to do with his recruitment.
Pierre-Emile Hojbjerg, Joe Hart and Matt Doherty have already been added to the squad, but there's plenty more business to be done.
One area that's been suggested as a position to strengthen is in attack.
Harry Kane very much has the striker role wrapped up, but what Spurs have missed is a player who can provide competition for places to the England talisman.
One player who has been linked is Ollie Watkins, but according to Football London's Alasdair Gold, it's unlikely that Spurs will enter a bid for the attacker.
Speaking to his YouTube channel, Gold said: "Ollie Watkins from Brentford, he’s a player that Spurs do like.
“A 24-year-old, he scored a lot of goals that got Brentford to the play-off final, however I’m told that Spurs do not get into bidding wars.
"With Watkins that auction is going to happen.
“Brentford are wanting £20-25million and Spurs won’t do that.
“They do like the player, plus he’s home grown, but they won’t get into any auctions for the player.”
GIVEMESPORT'S Phil Spencer says...
In all honesty this was a move that never looked likely.
Ollie Watkins enjoyed a wonderful season with Brentford last term and is entirely deserves an opportunity to prove himself in the Premier League.
That said, a move to Spurs is probably a bit of a step up.
Watkins needs a club where he can adapt and grow into a main man for the team.
If he was to be predominantly used as an impact sub then this would no doubt impact his ability to grow and prove.
Given the price tag discussed I think that Tottenham could find a better player to fill the role that they're looking for.
But with the weeks ticking away it's crucial that they move quickly to ensure that they're not left in the lurch.
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