We have lift off. Aston Villa's transfer window was a slow boring affair until last week.
All of a sudden, Johan Lange has put his money where his mouth is and is busy tying up a number of deals.
Firstly, we saw the big Dane with a beaming smile stood next to Matty Cash, but we sense that his grin will be even bigger if he gets a second signing over the line.
Various moves have been touted in recent weeks. Before Callum Wilson signed for Newcastle, they submitted a bid of £21m for his services.
Meanwhile, they've made an offer of £16m for Josh King and a bid of £15m for Emi Martinez.
The sheer number of deals Villa have on the go at the moment is remarkable. Fair play to Lange and Smith - they certainly know how to be aggressive in the transfer market.
Towards the end of last week it had also been claimed that a fee had been agreed for Sergio Romero. There was also a reported enquiry for Tottenham stopper Paulo Gazzaniga.
However, none of those potential signings would be as exciting as the one that's now on the cards.
According to various sources, including the Telegraph and the BBC, Aston Villa have agreed a club-record deal to sign Ollie Watkins from Brentford.
The fee is £28m upfront and it could rise to £33m including add-ons.
This would be a colossal deal, one that beats the £22m they paid for Brazilian striker Wesley.
Football Insider stated at the weekend that Watkins would treble his £15k-a-week salary, meaning he's set to also become the club's highest earner on £45k-a-week.
A five-year deal has supposedly been offered to Watkins so if he stays for the full amount of time, he would have cost the Villans in excess of £44.5m. That's serious cash for a club of Villa's size.
GIVEMESPORT'S Matt Dawson says...
Wow. This would be serious serious business from Aston Villa if they got it over the line.
Watkins is one of the best strikers in the English game at the moment and has scored 38 goals in the last two years alone.
He very nearly fired the Bees to promotion last year by netting 26 times and to make matters even better, Smith knows how to get the best out of him.
The current Villa manager was in charge of Watkins during his stay at Brentford so he surely won't need much adjustment time when it comes to moving clubs.
That being said, the fee is absolutely incredible for someone who has never kicked a ball at top-flight level. For context, Leeds signed Rodrigo, a Spain international and regular in the Champions League for just £30m this summer.
It's hard to find value for money in the transfer market nowadays so Lange and Smith will be hoping he hits the ground running quickly.
After all, if another striker fails then the Villa Park faithful won't be too happy at all.