Once the football season ends and the off-season begins, there are two things that will make football fans feel elated or disappointed in their team. They are, of course, the summer transfer merry-go-round and teams’ annual kit releases.
This year has been no different, with clubs around the world unveiling their new kits to mixed reactions from their fanbases.
Earlier this week, Manchester United came under heavy criticism from supporters for their bizarre ‘zebra crossing’ effort, while Chelsea have channelled their inner Crystal Palace with their red and blue-striped third shirt.
One factor that has become increasingly frustrating over time is the sheer price of football merchandise.
In August, Liverpool fans were left disappointed with the club’s “cheap-looking” £70 Nike ‘stadium’ shirt, but many were unwilling to spend £99.95 on the matchday ‘Vapor’ shirt.
It isn’t just adult shirts that have seen price increases in recent years, as research by What Are The Odds has found that kids’ Premier League replica kits will now set parents back somewhere between £60 and £100.
With that in mind, here are every Premier League club’s kids’ kit prices, ranked in order from lowest to highest.
The following prices are for a full child’s kit rather than just the shirt.
20. Burnley, £60
Burnley and Umbro deserve some credit for manufacturing and selling the least expensive children’s’ kit of 2020-21. At £60, the Burnley kit represents the most affordable kit of any Premier League club for children, though - like a few others on this list - the shirt will be sold without a sponsor due to regulations surrounding gambling logos, which does slightly detract from giving kids the chance to look like their idols.
19. Crystal Palace, £71
The price of Palace’s kids’ kits really only reflects how well Burnley have done to charge a fair price. An increase of £11 from Burnley is certainly not small, but, in comparison to the 18 teams above them, Palace have done reasonably well.
18. Southampton, £74
The Saints have brought back the sash for the 2020-21 season, and are hopeful that families will shell out £74 to let their children show their support.
15. Wolves, £75
Wolves’ new away kit hasn’t gone down particularly well this year with their supporters, so it’s hard to imagine too many selling this season. If any parents do want to buy a Wolves shirt for their kids, it’ll set them back £75.
15. Everton, £75
Hummel have a habit of making good-looking kits, and this year’s Everton shirt is no exception. The Toffees have completed some exciting business in the transfer window, most notably bringing in Colombian star James Rodriguez, meaning their replica kits will surely be popular with young fans - but at £75, parents might be less keen.
15. Brighton, £75
Brighton’s £75 kit rounds off joint-15th. The blue kit with white trim sticks to a formula that always works for the Albion, while the addition of pinstripes and a new collar add some welcome finishing touches.
14. Leicester, £77
Foxes fans will be hoping for a fourth-consecutive top-10 Premier League finish this season, but parents should be glad to see the club finishing in the bottom half of this table. This tidy Adidas effort will set families back £77 for the full kit, with the home shirt on its own costing the same as Burnley’s at £40.
12. West Brom, £79
The boilers the Baggies advertise on their kits might be ideal, but parents might argue that the £79 price tag on their kids’ Puma kits isn’t. While the price could be much worse, it’s still almost £20 more than Burnley are charging.
12. Arsenal, £79
Arsenal’s cheapest season ticket comes in at £891, showing that the Gunners aren’t scared of charging their fans hefty sums of money for the privilege of supporting their club. With this in mind, alongside the fact their north London rivals charge a far higher price, the £79 price tag for their junior replica kit is surprisingly low.
11. West Ham, £80
Only Burnley and West Ham will be wearing Umbro kits this season, raising questions as to why West Ham’s kids’ kits are so much more expensive.
9. Leeds United, £82
Leeds spent 16 years outside the top flight of English football between 2004 and 2020, and their fans would be delighted to see the club in the top 10 by the end of the season. Here, The Whites are in ninth place for the wrong reasons, with their Adidas kids’ kit costing £82.
9. Aston Villa, £82
Aston Villa won the European Cup in 1982 so, in a way, it’s fitting that their kids’ kits will set supporters back £82. If they can keep hold of Jack Grealish and make their way up the table, this Kappa kit is bound to be popular in the West Midlands.
8. Fulham, £83
Fulham’s kids’ kit is the most expensive of the three newly-promoted sides. The home kit itself is tidy, but it does appear to use the same Adidas template as Leicester’s, which costs £6 less.
7. Sheffield United, £85
Adidas, Puma and Nike dominate the upper echelons of this leaderboard, so it should come as no surprise that Sheffield United are charging £85 for their Adidas kids’ kits.
5. Manchester City, £87
City will be looking to return to the top of the Premier League table next season, and will be making their title challenge in a ‘mosaic’ Puma home kit. In joint fifth place, this kit will set parents back £85.
5. Newcastle United, £87
Like several of the other kids’ kits in this list, Newcastle’s 2020-21 shirt will not have a sponsor, making it slightly plain-looking. At £87, families might be wondering if it’s worth the outlay.
4. Manchester United, £87.90
United have already signed Donny van der Beek and are still linked with Borussia Dortmund’s Jadon Sancho and RB Leipzig’s Dayot Upamecano. To help fund their transfer window exploits, United are selling the most expensive Premier League Adidas kit this season.
2. Liverpool, £99.85
Not to be outdone by their biggest rivals, Liverpool’s kids’ kits cost £11.95 more than United’s. If buyers so wish, the kit can be made even more expensive by adding Champions League badges and the FIFA Club World Cup shield.
2. Chelsea, £99.85
Chelsea fans look like they’re in for an exciting season in 2020-21, with the likes of Timo Werner and Hakim Ziyech arriving at Stamford Bridge. The families of any children wanting to show their support for Frank Lampard’s team, however, will have to find a way past the £99.85 price tag for a full kit.
1. Tottenham Hotspur, £100
Despite finishing sixth last season, Spurs fans will be hoping that this isn’t the only table they top this year. The 2019 Champions League finalists are the only Premier League club to charge triple figures for their junior kits, with the shirt alone costing £55. In case that isn’t enough, parents have the option of buying their kids the ‘elite’ version for £85.