Reds poised to cash in - Ayre

Published Add your comment

Football News

Liverpool managing director Ian Ayre believes the club are now better prepared to cash in on any future success than they were in the past.

Although the Reds have announced a £20million loss for the 12 months up to July 2010, the last financial year under the reign of former owners Tom Hicks and George Gillett, criticism of missed commercial opportunities dates back to before even the Americans' tenure. With the slate almost clear following Fenway Sports Group's purchase of Liverpool in October, the club's finances are now on a much sounder footing.

And Ayre, formerly commercial director before his promotion last month, is confident off-field revenues can be improved further - especially if the team is successful - saying: "One of things when I arrived here that many people criticised Liverpool for was never having capitalised on previous success, whether that was many years ago or years like 2005 and 2006 when we won trophies."

He added: "But one thing I can say absolutely is that as we get success in the future, we will be absolutely ready to capitalise on it commercially.

"That again works in that circle that brings revenue back to the club, that puts more money into the pot to bring more players, and so it goes.

"What everybody who is connected with, starts to be connected with, or becomes connected with this football club finds is that Liverpool is such an institution and such an important football club that has been around for many years and has foundations built on success.

"People recognise we will always be there or thereabouts and we will always be a great brand and a great football club recognised all over the world - so people partner with us because of that - because we're unique, historic and authentic.

"For that reason, we had fantastic support through the (Hicks and Gillett) period and revenues grew significantly. The difference now, I guess, is that people are associating with us at a very positive time.

"There are a lot of good things going on at the football club and a lot of optimism both with our fans and certainly with us here at the club.

"We're very encouraged by where we are - but we're also very encouraged about where we can get to."

Copyright (c) PA Sport 2009, All Rights Reserved.

Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE:

Premier League

Article Comments

Read more

Report author of article

Please let us know if you believe this article is in violation of our editorial policy, please only report articles for one of the following reasons.

Report author


This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. and SportsNewMedia do not take any responsibility for the content of its contributors.

Want more content like this?

Like our GiveMeSport Facebook Page and you will get this directly to you.

Already Subscribed to Facebook, don't ask me again

Follow GiveMeSport on Twitter and you will get this directly to you.

Already Following, don't ask me again

Like our GiveMeSport Page and you will get this directly to you.

Already Subscribed to G+, don't ask me again