Simon Heslop fired in a stunning long-range goal to set Oxford on the way to their first win of the season as they beat Shrewsbury 2-0.
The former Barnsley midfielder turned and shot in one movement from 30 yards, driving the ball over Shrews keeper Ben Smith and into the net for a spectacular eighth-minute opener.
On-loan Milton Keynes striker Lewis Guy added a second for Oxford seven minutes into the second half.
James Constable might have shot from the left edge of the box, but instead selflessly squared it for Guy to slot in.
Shrewsbury offered surprisingly little, seldom troubling a U's defence superbly marshalled by Michael Duberry.
Their best effort was a side-footed shot from 18 yards by Nicky Wroe that goalkeeper Ryan Clarke spilled, before it was hacked away for a corner.
Oxford might have won even more emphatically.
Liam Davis cut in from the left, cheekily beat a defender with a showman-like step-over, and then hit a fierce drive that Smith just managed to beat away.
Constable forced a fine one-handed save from Smith after a one-two with Guy, and Asa Hall glanced a header wide.
Substitute Peter Leven's free-kick also brought a good stop from Smith low down at his right post.
The Shrews hardly had a sight of goal in the second half.
When Carl Regan did cut menacingly into the box, there was no-one to turn in his low cross.
Copyright (c) PA Sport 2009, All Rights Reserved.