Muhammad Ali is considered one of the greatest boxers in the history of the sport - but how much money would he make if he was around in 2021?
The last few years has seen boxing transition into a completely different space; social media influencers across the globe are now stepping into the ring with some of the biggest names in the sport.
Floyd Mayweather recently fought YouTuber Logan Paul in an exhibition bout worth millions of dollars and the social media attraction is generating unprecedented numbers and figures.
So it really does beg the question as to how much money the likes of Ali would make in this current generation.
The more 'traditional' boxing fans are yet to get on board with the social media crossover, but times are changing and it is clear to see where the numbers are, which is why we can expect to see plenty more professional, big name boxers take on social media stars.
Next up is Jake Paul, brother of Logan, taking on MMA star Tyron Woodley and the build-up to the bout has already amassed plentiful engagement online.
Ali, who boasts 56 wins from 61 career fights, is regarded as one of the best to ever grace the sport and the financial rewards he would have received in 2021 is frightening.