After a relatively barren period in the 2000s, the last decade has largely been a rip-roaring success for Real Madrid.
Indeed, with Pep Guardiola's great Barcelona fading into the history books, Madrid were able to conquer Spain on three separate occasions in the 2010s, alongside winning four Champions League titles.
While their league record could certainly do with improving, the last ten years or so have been a lucrative period for the most serial winners in the game, helped by some excellent signings.
Clearly, boasting the kind of funds that would be the envy of most clubs will naturally help but, frankly, not too many of their biggest signings since 2010 have failed. It's the supporting cast who haven't stepped up to the plate, although the lack of trust Zinedine Zidane appeared to have in them would not have helped.
Without further ado, however, GIVEMESPORT have ranked the 10 best and the 10 worst Real Madrid signings since 2010.
The best:
1) Luka Modric
2) Casemiro
3) Toni Kroos
4) Gareth Bale
5) Dani Carvajal
6) Thibaut Courtois
7) Marco Asensio
8) Lucas Vasquez
9) Isco
10) Alvaro Morata
Modic, Casemiro and Kroos arrived in the summers of 2012, 2013 and 2014 respectively and formed a midfield three that dominated Europe. Even today, they are the lynchpins of the side.
Carvajal and Morata, meanwhile, were brought back relatively cheaply after leaving for Bayer Leverkusen and Juventus and, while the latter was largely only a back-up, the former has been Madrid's go-to right-back for years.
Bale might be a controversial choice given the problems he's endured but his goal record, as well as major moments in the Champions League, have to see him included. Courtois may have been replacing the popular Keylor Navas but, difficult first season aside, he's been an outstanding purchase.
Vasquez and Asensio were both signed cheaply and have enjoyed a huge amount of success in a variety of different roles, while Isco's recent fall from grace shouldn't take away from the fact he was a key player between 2014 and 2018.
The worst
1) Eden Hazard
2) Luka Jovic
3) James Rodriguez
4) Danilo
5) Asier Illarramendi
6) Theo Hernandez
7) Dani Ceballos
8) Mariano Diaz
9) Michael Essien
10) Emmanuel Adebayor
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Replacing Cristiano Ronaldo was never going to be an easy feat but neither Eden Hazard nor Luk Jovic have proven anything near their worth. The 2014 signing of James Rodriguez - fresh from his exploits at the World Cup - always seemed an unnatural fit too and, frankly, he flattered to deceive.
Illarramendi, Ceballos, Diaz and Hernandez were all presumably bought with the future generation in mind but not one proved able to establish in a first-team still largely relying on the great Zidane side.
Essien and Adebayor may not have cost a lot but their loan spells under Jose Mourinho were wholly forgettable.